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The Return Of The Insight Innovation Challenge!
You might recall that one of the highlights of the IIeX Conferences is the “Insight Innovation Challenge”; it’s our attempt to understand the unmet needs of client-side researchers so that we can...
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Can You Deliver On The Top 12 Unmet Needs Of Insights Clients?
The time’s they are a’changin, but still they stay the same. Perhaps that is the theme of the most recent Insight Innovation Challenge, the client-centric crowdsourced approach we use to identify...
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12 Companies Delivering On The Unmet Needs Of Insights Clients
Earlier this month we posted the Top 12 Unmet Needs Of Insights Clients, the out put of the Insight Innovation Challenge where client-side leaders share with us their biggest unmet needs. We then...
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Battle of the Methodologies
Many of you are probably already planning on attending IIeX (Insight Innovation Exchange) in Atlanta June 16th-18th. I’ve spoken at their previous events and talked to many attendees who liked the...
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Visionaries, Innovators, Disruptors & Change Agents Wanted
I don’t consider myself an event producer, but as some folks pointed out to me during IIeX Atlanta , I am now. The success and demand for what we’re trying to do with the IIeX events, and other...
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#MRX Top 10: Visualizing World Trade, Consumer Attitudes and Digital Cameras
By Jeffrey Henning Of the 2,347 unique links shared on the Twitter #MRX channel in the past two weeks, here are 10 of the most retweeted. The Patterns of World Trade – Euromonitor shares a stunning...
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Brave Researchers? Help us to celebrate their stories.
Guest Post by Fiona Blades & John Griffiths When was the last time you described a market researcher as brave? We are not firefighters, soldiers, or disaster relief workers. Yet, market...
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Guest Post: An IIeX Virgin Loves His First Time
By David McCaughan I get to go to a lot of conferences. I get talk at a lot of conferences, company events, workshops. The last few weeks I was the after lunch speaker at an effectiveness awards...
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The Rise of Machines: Is DIY Going to Eliminate Your Job?
By Sami Kaipa As we bring a fully self-serve GlimpzIt offering live to the market in the next few days, I’ve had the opportunity to reflect on the revolution that is DIY research. The value of DIY...
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Is Qualitative Dead? Here’s a Story…
Editor’s Note: This post is part of our Big Ideas Series, a column highlighting the innovative thinking and thought leadership at IIeX events around the world. Lana Novikova will be speaking at IIeX...
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Dawn of the Promiscuous Consumer: Digital Natives Are “Shopping Around”
Editor’s Note: This post is part of our Big Ideas Series, a column highlighting the innovative thinking and thought leadership at IIeX events around the world. Rebecca Brooks will be speaking at IIeX...
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